22
May
KIRSCH DERMATOLOGY LAUNCHES KINDLEERX, BRINGING AWARD-WINNING DERMATOLOGIC CARE ONLINE
Physician-Led Telehealth Practice Launches in California, Florida, Colorado, and Texas with Prescription-Strength Dermatology, Medical Weight Management, and Wellness Care, with Nationwide Rollout to Follow
NAPLES, FL (May 19, 2026) Kirsch Dermatology, the boutique dermatology practice founded by Dr. Brandon Kirsch and recognized as a 2025 Best of Naples Community Choice Award winner, today announced the launch of KindleeRx, a physician-led telehealth practice for prescription-strength dermatology, medical weight management, and wellness care. KindleeRx is launching in California, Florida, Colorado, and Texas, with plans to expand nationwide. No insurance required. The service is now live at kindleerx.com.
“Welcome to KindleeRx, the newest treatment experience from award-winning Kirsch Dermatology. First 1,000 customers save 50% with code LAUNCH50.”
A new standard for online dermatology
KindleeRx represents what Kirsch Dermatology believes is the way forward for the specialty: the same standard of care that built the practice’s reputation in Naples and across Southwest Florida, now delivered through a streamlined online experience to patients in California, Florida, Colorado, and Texas, with nationwide expansion to follow designed for the way patients actually live today.
The name Kindlee comes from the word kind, and that is the standard the practice holds itself to. It means a fair, transparent price. It means a clinician who actually answers when a patient has a question. It means respecting the patient’s time, taking concerns seriously, and giving the kind of care a clinician would want for their own family.
How it works
Patients start with a brief online consultation, and a licensed clinician sends a personalized, evidence-based treatment plan, typically within 5 hours. Medications, often custom-compounded, ship free to the patient’s door. If a patient does not qualify for treatment, they receive a full refund. No fine print, no hassle.
Three conditions at launch
KindleeRx is launching with three of the most common dermatologic conditions in the United States. Eczema (atopic dermatitis) affects more than 31 million Americans and is one of the most undertreated chronic skin conditions, largely because of access barriers to specialty care. Psoriasis affects an estimated 7.5 million Americans and has undergone a revolution in treatment options over the past decade, yet many patients still rely on outdated approaches. Toenail fungus (onychomycosis) affects roughly one in ten adults and is famously difficult to treat with over-the-counter products. Medical weight management and additional wellness offerings will roll out in the months following the launch.
Why KindleeRx
KindleeRx was built around three things. First, kind, caring, highly competent clinicians who truly love their work. Second, prices kept as low as possible, with no surprises. Third, the fastest decisions and replies anywhere, because nobody wants to wait on their care.
“Our patients deserve more than a six-week wait and a five-minute visit,” said Dr. Brandon Kirsch, founder of Kirsch Dermatology and KindleeRx. “We built KindleeRx so the high-quality care we provide in our office, is available to anyone with a phone and an internet connection. Same expertise, much faster, far more affordable, and on the patient’s schedule. This is the natural next step in our commitment to thoughtful and compassionate care made available to everyone.”
Pricing and launch offer
KindleeRx is priced for accessibility, with transparent flat pricing and no insurance required. To celebrate the launch, the first 1,000 customers will receive 50% off their first treatment with promotional code LAUNCH50 at checkout.
About Kirsch Dermatology
Kirsch Dermatology is an award-winning boutique dermatology practice located at 1012 Goodlette-Frank Rd N, Suite 100, Naples, Florida. Founded by Dr. Brandon Kirsch, MD, FAAD, a Board-Certified Dermatologist trained at the University of Pennsylvania, Brown University, the Mayo Clinic, and UNC-Chapel Hill, the practice has been recognized for excellence in medical, surgical, and cosmetic dermatology and was honored with the 2025 Best of Naples Community Choice Award.
Dr. Kirsch and the Kirsch Dermatology team have been featured in The New York Times, Today, GQ, Forbes, Robb Report, Dermatology Times, Practical Dermatology, and other leading outlets. The practice’s guiding philosophy is “thoughtful and compassionate care made available to everyone.” Learn more at kirschderm.com.
About KindleeRx
KindleeRx is a physician-led telehealth practice for prescription-strength dermatology and wellness care, currently available to patients in California, Florida, Colorado, and Texas, with nationwide expansion to follow. No insurance required.
The name Kindlee comes from the word kind, and that is the standard the practice holds itself to. It means a fair, transparent price. It means a clinician who actually answers when a patient has a question. It means respecting the patient’s time, taking concerns seriously, and giving the kind of care a clinician would want for their own family.
The KindleeRx medical team is led by Dr. Brandon Kirsch, MD, FAAD, a Board-Certified Dermatologist trained at the University of Pennsylvania, Brown University, the Mayo Clinic, and UNC-Chapel Hill. Patients start with a brief online consultation, and a licensed clinician sends a personalized, evidence-based treatment plan, typically within 5 hours. Medications, often custom-compounded, ship free to the door. If a patient does not qualify for treatment, they receive a full refund. No fine print, no hassle. Learn more at kindleerx.com.
Media Contact
Kirsch Dermatology
1012 Goodlette-Frank Rd N, Suite 100
Naples, FL 34102
(239) 300-9767
press@kirschderm.com
